Lionesses World Cup ‘23 Basecamp

As Lead Designer, I helped deliver the first major rollout of the new England rebrand through the team’s hotel basecamp environments for the Women’s World Cup in Australia and New Zealand. With limited branding opportunities and challenging, clinical hotel interiors (especially at the final location) we created over 450 bespoke pieces of artwork to transform generic spaces into a true home for the squad. The result was a standout success, with staff noting how the environment helped support a winning mindset.