Biggest Ever Football Session Campaign

For the 2024 #LetGirlsPlay Biggest Ever Football Session, held on International Women’s Day, we evolved the campaign to feel bold, fun and unmissable. With a long rollout planned, we built a flexible visual system starting from a strong hero asset and expanding through adaptable core elements. The refreshed, energetic look helped drive the event to its largest participation yet, with an estimated 400,000 girls taking part.