Wembley 100

To celebrate Wembley Stadium centenary year, I was tasked with creating a new logo. The brief required us to utilise the existing primary logo and adapt it to celebrate 100 years. To do this I incorporated the famous arch of 'new' Wembley with a reimagined bird's eye view of the oval of 'old' Wembley to represent the '0's of 100. This created a simple but cohesive design which celebrated both old and new.

The result is a simple but adaptable logo which can be used both as it has been designed but also incorporated into special communications for a bold visual celebration of key Wembley moments.