Introduction to Coaching Football Campaign

The creative approach centred on showcasing young, diverse coaches in real community settings, highlighting friendly interactions with players and fellow coaches. Our creative focused on the soft skills that shape great coaches, such as patience, empathy and support, but paired with bold football imagery to create a clear contrast. By juxtaposing action-led visuals with soft-skill messaging, we highlighted that coaching is as much about people as it is about the game. Friendly interactions, shared moments, and genuine community connection remained central throughout, reinforcing that coaching is a space for fun, friendship and belonging.