Grassroots Football
The ‘Introduction to Coaching Football’ creative centred on showcasing diverse coaches in real community settings, highlighting friendly interactions.
Our creative focused on the soft skills that shape great coaches, such as patience, empathy and support, but paired with bold football imagery to create a clear contrast.
By juxtaposing image-led visuals with soft-skill messaging, we highlighted that coaching is as much about people as it is about
the game.
Disney Inspired Shooting Stars, uses the magic of Disney franchises to inspire girls aged 5-11 to get physically active.
The brief was to design the brand so FA imagery and assets and multiple Disney franchises could be used together to promote the programme. The new Shooting Stars brand needed to align with the parent brand of England Football but also have unique elements which tied it into the visual language associated with Disney and their franchises. The end result was a dynamic, exciting brand which could be applied to both print and digital tools.
