England ELions Brand

As the Lead Designer, we created a new sub-brand for England’s gaming team, the ELions, evolving core England assets, typography, colours and graphics, into tools suited for the esports space. The traditional lion mark was reimagined as a neon, 3D-inspired keyline graphic, giving the brand a bold, energetic edge. The result is a vibrant, youthful identity that stays connected to England while feeling distinctly modern and at home in competitive gaming.