England Master Brand

As Design Lead, I helped develop an evolved visual identity for England’s senior men’s and women’s teams. Our goal was to create a unified One England brand with clear distinctions. Drawing on our in-house experience, we understood the limitations of the existing system and where greater flexibility, adaptability and energy were needed to reflect England’s young, dynamic squads. We rigorously tested colours and assets to ensure the brand worked consistently across digital and large-format print applications.