Bank of Ireland
(Digital Branch)
To bring Bank of Ireland into the 21st century, we developed a revitalised communications strategy focused on delivering state-of-the-art digital experiences. The aim was to clearly communicate products and services while creating a forward-looking blueprint for the retail banking branch of the future.
The first flagship branch opened in August 2013, designed specifically with students in mind. Communications centred on meaningful benefits, local initiatives, and dedicated student services. The branch experience blended traditional banking messaging with campus-relevant content such as university events, sports teams, and student activities which created a seamless integration between financial services and student life.
“We needed a solution that would work for Dublin City University but also provide the potential to scale. We wanted to create a retail environment that reached into the community on the campus.”
Head of Marketing, Bank of Ireland
